Communications Strategy + Marketing Plan Development

Is your communication clear and effective? Do your key audiences “get it”? Are you seeing movement? I will objectively analyze your overall messaging, methods and materials to discover gaps, and recommend a fresh approach that inspires engagement.

This detailed work takes organization, planning and accountability — I can develop an annual marketing plan for you, or focus in on a specific piece of the communications pie, like your website, special project, social media, email marketing or PR effort.

Copywriting - Websites & More

Words are powerful. I write words with the intention to move people. Websites, social media posts, email marketing, brochures, news releases and more are all in my wheelhouse.

I write action-oriented, SEO-optimized website copy for a variety of organizations, whether in Christian nonprofit, social services, fitness or even landscaping. Strategy is key — for each project, I figure out the who, why, what, where, when, how, as well as the unique differentiators and key calls-to-action in order to move people toward your desired results.

Project management is a necessity, one that can make or break a project. I’m a details person, and regarding project details and deadlines, I’ve been described by more than one supervisor as a “dog on a piece of meat” (I’ll take the compliment).

I establish team work schedules with deadlines, meetings and presentations, make detailed lists and stay in communication for a successful, well-managed outcome. I can take the reins of hour project and keep everyone on task.

Social media enables your organization to have two-way communication with your key stakeholders, launch campaigns, build awareness, move your mission forward, manage crises and more. If it’s seen as a back-burner task, or something you just can’t fit in, I can take over by creating a strategy that compliments your overall communication goals, utilizing the channels and frequency that makes the most sense for your organization.

Email Marketing

One of our most effective communications tools, email marketing helps you keep in touch with your key audiences, grow awareness and inspire action. I can design and write attractive, effective email newsletters, announcements, product launches, and testimonies. Email still works — I’ll make it work for you.

What could be better than free advertising, or a mention by a relevant, reputable publication or influencer? I help organizations secure coverage for clients of all sizes, whether they be TV appearances, newspaper or magazine stories, social media posts, event guides, radio interviews, and more. Nonprofits that want to further their missions, business-to-business clients that need expertly positioned, or consumer clients that need to drive event attendance or product purchases, I can effectively pitch and earn placement as part of the overall communications strategy.